Online Shopping Decoded

Online Shopping Decoded: Understand What Shoppers Really Want

It’s time to get down to business and address one of the most important aspects of online shopping: what do shoppers really want?

As consumers, we spend most of our time looking for something to buy. Whether it’s an upgrade for our smartphone or a new pair of shoes, we are constantly checking out products and services.

The internet has revolutionised the way we shop. It’s where we go to research products, find reviews, and compare prices. In fact, 59% of customers are doing this before spending. But while eCommerce stores have changed the way we shop, they haven’t always changed the way they market themselves. That’s why it’s important to understand what shoppers really want from online retailers — and how to give it to them.

If you want to sell your product or service, it’s essential to understand why customers are doing what they’re doing.

The only way to do that is by asking questions probably through quick surveys or reviews. But not just any questions will do. You need to ask the right ones at the right time. That’s where customer discovery comes in. Asking the right questions will help you uncover what your customers really want, how they think and act, and what they value most.

They’re looking for a product that meets their specific needs.

When you’re thinking about your marketing strategy and how you want to position yourself as a business owner, do it from the perspective of what your customers want and need from you or what they want or need from your industry as a whole (and then provide exactly that). You have to help them find all the benefits and advantages of your product/service, so they can make an informed decision when deciding on which one to purchase.

Your customers are looking for the best value.

They want to know how much your products or services cost and how long it will take them to get the results they’re looking for. They want to know that they’re getting a quality product/service, but they want to know that they’re not paying too much for it.

So what does this mean for you? It means you need to be careful about how much you charge for your products/services because if you overcharge, your customers will go elsewhere.

People are researching more than one brand before making a purchase.

They’re asking their friends and family for advice, reading reviews online, and watching videos on YouTube. They want to know everything they can about a product before they buy it. This means that your brand must be easy to find online and offer a good user experience. In fact, the quality of your website is one of the most important factors when consumers are deciding which brand they will buy from.

Today’s shoppers want the convenience of online shopping and shopping in-store at the same time.

They want to be able to shop anytime and from anywhere; then have their purchases delivered directly to their doorsteps. They also want to be able to browse online without leaving their homes and then go into a store and see the product in person before making a purchase.

This is why eCommerce stores are opening brick-and-mortar locations: so they can offer both experiences under one roof.

Online shoppers don’t have any brand loyalty.

They will go to any site that offers the best price or service. If you’re not offering a competitive offer, your business will never make it online.

Online shoppers are impatient, so you need to show them what they want quickly and efficiently. They don’t want to interact with companies and brands in real-time and on their own terms; they don’t want to deal with an impersonal automated system or an employee who is disengaged from their needs. This means that your website should be easy for customers to navigate and provide relevant information when they need it most — as they’re checking out or during other points of interaction throughout their relationship with you and your company.

Customers want product recommendations from brands they already know and trust.

Customers are looking for suggestions on what to buy next, not another ad for a product they may or may not need. Recommendations from existing customers who’ve tried similar products can be invaluable.

Sharing experiences through social media. Consumers are increasingly turning to social media platforms like Facebook and Instagram to share their experiences with friends and family members who aren’t within arms reach. As more consumers begin to use these platforms as their go-to place for sharing information about brands and products, retailers should invest in their own social media channels so that they too can interact with consumers in real-time.

Better understand your customers and include their preferences in your marketing efforts.

Modern consumers expect personalised services, tailored to their wants and needs. No longer satisfied with products or services that are not appropriate for them, savvy shoppers are taking it upon themselves to research every option imaginable, seek out what they need, and find the best price available. If your business lags behind in terms of adapting to these new trends, you risk being left behind in the dust of modern consumers. However, if you are able to give the customers what they want, you will stand to benefit from increased revenues and profits.

Ultimately, what it comes down to is this: don’t underestimate the power of your customer’s research. That customer may find something about your business that you don’t know. They may find a hidden entry point that you’ve been ignoring. Be willing to adapt your tactics. Be willing to learn from your customers’ research and make the changes necessary in order to reach out to them more effectively.

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