Viral marketing has become one of the strongest and most effective components of digital marketing in the past several years.
Many ad campaigns have gained popularity on the net because of their catchy, funny, dramatic, action-packed, and straight outrageous concepts.
This is creative marketing at its finest. Needless to say, if you want to streamline your Dubai-based brand these days, one great option is to go for viral marketing.
One thing you could consider is to tap the expertise of animation to create a creative ad for your brand.
Making an ad campaign go viral however is not a walk in the park. In order to make a successful viral ad campaign, you must have something unique to offer, and not something that screams “buy our products” types of strategy.
So, how do you make a viral ad?
This seemingly simple question requires several answers in order to come up with a solid conclusion.
Get Your Ads Go viral
While there is no one formula to make a viral ad, these tips will surely point you on the right path:
1. Think Outside Of The Box
If your brand sells coffee, you don’t want your ad to be all about coffee. Think outside of the box. It is like leading your viewers to something else other than coffee.
Consumers do not want to be told what to do and what to buy, so leading them into something else than your product’s sales pitch will come in very handy.
If you want to take it to the next level, you may hire Dubai animation professionals and let them create a catchy ad for your business!
2. Put Your Best Foot Forward
The first five seconds of your viral ad are crucial in catching the attention of your target consumers. Since most Internet users want everything fast, you should be able to grab their attention the soonest as possible time.
Needless to say, you would want to shock and surprise your viewers in the first few seconds of your viral video. The rule of thumb is: to use the first seconds to show off and impress.
3. Don’t Settle For One Emotion
One of the common denominators among successful viral ads is that they put viewers on an emotional rollercoaster.
If you want your ad to become viral, play with your viewers’ emotions. Make them happy, sad, then happy again. Make them nervous, angry, and happy.
This will surely keep your audience stuck until the last second of the video. Let go of traditional marketing tenets that say you should stick to a single concept, instead make a video that is a smorgasbord of emotions.
4. Leave Your Audience In Awe
What you want is to leave your audience thinking. If your viewers spare a few seconds to think about the ad after watching it, you have done your work right.
This is one of the best recipes for viral marketing. If you leave your audience extremely delighted, inspired, motivated, emotional, or even mad, your leverage for ‘shareability’ is much higher.
5. Associate The Ad To Your Product
Probably the hardest thing to do in making a viral marketing campaign is to seamlessly associate the ad’s concept with what your brand is selling or offering.
You may have a shocking video but if it fails to connect itself to the product, then everything will go down.
There must be something that connects the concept to the product in order to make your viewers want to buy what you are offering. Keep in mind that at the end of the day you want your business to grow.
Viral ads are a product of the outrageous and curious minds in the creative marketing industry. It takes hours of brainstorming, strategy building, collaborations, and relentless efforts to come up with an ad that has a good chance of being viral.